A Little Pr Can Go A Long Way-demonophobia

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Hiring a publicist or doing your own PR isnt something most small business owners or entrepreneurs really want to do. Youre busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesnt seem feasible or realistic. Sound familiar? But think about this. Whether youre just starting out or have been in business for a few years, media exposure is valuable to your success just a little work on your PR campaign a day can produce tremendous results. At the very least you have to have a strong brand and message. Theyre what define you, and what will help differentiate you from your competition. When creating your brand and message, look to combine what makes you a) unique and b) valuable to your target market. Valuable and unique messages produce great PR campaigns and will attract better and more loyal customers. After youve created your brand and message its important to employ consistency into all aspects of your business. You have to give the same message(s) over and over again through interviews, your pitches and your press materials, so be consistent and make your message your mantra. A repeatable and unique message is what will make you stand out from the crowd, forcing people to remember you and your product. Your logos have to be a direct reflection of your branding and messaging too, along with all the little things like your voicemail message, how you answer your phone, your website design, etc. Think about it: If youre branding your business as a fun and carefree company and your voicemail is dull and unenthusiastic, youre not really holding true to your brand. The thing about PR is that its in everything you do. Its not just about landing interviews on television, its about how you interact with the public how you deliver your message to make yourself stand out from the crowd. About the Author: L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media connection service for journalists, experts, and publicists. Sign up now for free publicity advice including a free online marketing course. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. Contact L. Drew Gerber at: [email protected] or call him at 828-749-3548. Article Published On: http://www.articlesnatch.com – PR 相关的主题文章: