Guide to Automotive Social Media
There are a lot of changes today in how people communicate. When the internet was introduced in our lives, social media has become a great part of human communication. The use of social media has grown considerably to all industries including the automotive industry.
Automotive social media is a valuable automotive dealership marketing strategy which aims to sell more cars and boost profit. The most used social media sites in businesses are facebook , twitter, YouTube and instagram so it is important to make an account in these sites. In social media sites, it is possible to advertise your brand and communicate with your potential customers, making it more accessible to people. You can also receive feedback regarding your business. The negative things that customers are saying about your company can easily be corrected and clarified.
There are many brands today using automotive social media. These popular car brands are now spending a lot of social media marketing. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
Their social media campaigns have led a lot of people to watch their YouTube videos, read twitter messages and check out their latest brand through instaram photos and people have asked to be included in their notifications and updates. The use of automotive social media has brought about many other auto dealerships into using social media for their product advertising.
If your auto dealership has announcements, advertisements, trivial, sales and discounts for customers, then you can use twitter tweets to announce these. Popular brands are now using twitter and other social media to promote their new brands. Some companies have even started social media competitions to promote and publicize their new car models which is also the competition prize. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. This strategy uses automotive social media to attract many customer.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. People will be interested in your advertisements and promotions if you post a lot of pictures and posts.
You can also post great video in YouTube to communicate and attract curiosity of your potential customers. Videos are posted free in YouTube and the reason why it is less expensive compared to TV and radio advertising. In instagram people can see and like your automotive photos, or photos of your latest car models and what have you.